Fonts
Overview
Our primary typeface for print and online applications is Helvetica Neue. There are many variations in the Helvetica family; the most common are shown below. Contact the Help Desk if you need help downloading fonts.
Marketing & Communications has also obtained limited licenses for several faces of our secondary typefaces Museo and Turbinado. These should be used sparingly. Museo is often used as a headline, while Turbinado adds emphasis and personality for advertisements and marketing pieces. If the secondary fonts are used too often, they lose their impact.
![](/_media/Assets/sf/brand/guidelines/visual-identity/1%20Font%20Primary-HelvNeue.png)
Helvetica
Helvetica
![](/_media/Assets/sf/brand/guidelines/visual-identity/2%20Secondary%20Font-Museo.png)
Museo
Museo
![](/_media/Assets/sf/brand/guidelines/visual-identity/3%20Font%20Turbinado%20Pro.png)
Turbinado
Turbinado
![](/_media/Assets/sf/brand/toolkit/official-publications/brochuresforbrandguide.jpg)
See our fonts in action!
Check out our official publications.
See our fonts in action!
Check out our official publications.