Brand Guide

Our brand is a promise.

As an employee of Santa Fe College, your work delivers on the promise of our mission – you add value to the lives of our students and enrich our community. This is represented in the SF brand identity – a consistent look and feel makes it easy to recognize who we are and what we stand for.

Whether you are looking for a professional email signature to match your business card, editing content on your department's website, planning brochures to recruit new students, listing a college event on social media, making a simple flyer, or just wanting to understand how to better partner with MarCom – you've come to the right place.

By following the branding guidelines and best practices contained here, you will help keep our promise to the community, our students and ourselves. Every time someone sees the college name, logo or anything that represents us, they associate it with the work we do here. This guide is intended to help make your best work unmistakable: You are Santa Fe College.

Marketing & Communications (MarCom)


Here you will find guidelines to help you confidently share ideas on behalf of the college in a variety of mediums.

View Guidelines

All the tools you need to bring the brand to life. Review the Guidelines first so you'll know how to use these elements.

View Toolkit

Maintaining Our Brand Our integrity is a shared responsibility.

Employees of the college are encouraged to reference this Brand Guide often, and to help support each other in maintaining brand continuity across programs, departments and locations. Updates and changes to this guide will be announced on the College News news site.