Santa Fe College Communications & Creative Services Team Honored by CASE
February 21, 2017
The Santa Fe College Communications & Creative Services team was recently honored
with 6 awards from the Council for Advancement and Support of Education at the CASE
District III Conference which recognizes the very best in university and collegiate
marketing and advancement.
Santa Fe College found itself in exceptional company with luminaries that included prestigious institutions like the University of Florida, Duke University, Vanderbilt University and University of Miami.
Santa Fe College was recognized for achievements in the following categories which are listed here with campaign stories and interactive samples.
CASE DISTRICT III NATIONAL PLATINUM AWARDS
Best Practices in Fundraising Campaigns
50 Years to First President's Gala
Award: CASE District III National Platinum Awards
Award: Award of Excellence
Campaign Story:
Leverage the 50th anniversary of Santa Fe College and its Aspen Institute ranking
as the No. 1 community college in the nation as a platform to raise $5 million in
endowed scholarship funds and equipment program enhancement funds.
50 Years to First website: https://www.sfcollege.edu/50/
50 Years to First Launch video: https://youtu.be/b96GWkxyqgk
2016 President's Gala: https://youtu.be/j522Cfr4MUE
50 Years to First commemorative video: https://youtu.be/gkyDLGtwljc
CASE DISTRICT III AWARDS
Recruitment Website or Microsite
Recruitment Microsite – Discover SF
Award: Award of Excellence
Campaign Story:
Increase enrollment by providing prospective students with quick and easy information
on what Santa Fe College has to offer them through a fun, photo-laden microsite. Accessible
and responsive the fresh modern launch pad for prospective students allows them to
quickly reach key points of interest at Santa Fe College.
Discover SF: www.sfcollege.edu/discover
Individual Radio Advertisement
Pandora Radio Advertisement - Make The No. 1 College Your Number One Choice!
Award: Award of Excellence
Campaign Story:
Leveraging the college's Aspen Institute ranking as the number one community college
in the Nation and the high mobile device engagement among high school students, Santa
Fe College's Communications & Creative Services team piloted the mobile-based, Pandora
radio campaign, Make The No. 1 College Your Number One Choice! to drive awareness
of Santa Fe College among high school students.
Listen to the radio spot: https://www.dropbox.com/s/0c9xzssmr8mmut5/Santa_Fe_College_30-FlightPathAgency%20.mp3?dl=0
Visit the landing page: https://www.sfcollege.edu/campaigns/degrees/general-pandora.html
Online Innovation/Experimentation
Social Media Campaign – Pokemon GO @ SF
Award: Special Merit
Campaign Story:
Pokemon GO's surprising on-campus arrival in July 2016 presented Santa Fe College
in Gainesville, FL a unique dilemma, embrace the global phenomenon or ignore it. In
a manner of days, SF's Communications & Creative Services team strategized and rapidly
executed their highly successful Pokemon GO @ SF campaign.
Leveraging Pokemon GO's intersections with the College's pre-existing, self-guided learning experiences, the campaign was developed to drive awareness of, and drive traffic to learning destinations like the Santa Fe College Teaching Zoo, SF Rock Cycle Garden, Organic Garden and the SF Art Walk.
Download the PokeMon GO @ SF map and have fun: https://www.sfcollege.edu/pokemon/
Photography – Individual
Photography – National Watermelon Day
Award: Special Merit
Campaign Story:
National Watermelon day at Santa Fe College in Gainesville, FL, connected to a larger
audience than its usual following and produced above average results. Carving our
logo into a watermelon and photographing that watermelon on campus with our iconic
new Santa Fe College Tower in the background gave immediate recognition to those who
already knew about us. The post also provided new brand recognition for those who
may not have known about us.
Watch a watermelon go to college: https://www.instagram.com/p/BIpoIA9Ah26/
